A view across channels
An isolated trend tells only part of the story. At MYTH, our Radar follows Discover, Social Media and News across more than 120 countries to identify rising topics, content structures and story opportunities. The aim is to expand what the team can observe and give decisions more context.
From global signals to each publisher
Not every growing topic fits every market. We connect observed signals with content gaining traction on the publisher’s own site: stories, categories and audience behavior. This helps distinguish an opportunity aligned with the operation from a subject that is simply receiving attention.
Proprietary algorithms, human interpretation
Natural language processing helps connect entities, intent and topics. IAB taxonomy adds a classification layer. Our algorithm connects these signals; editorial experience turns the analysis into a hypothesis that considers the publisher’s audience, identity and production capacity.
Strategy as a learning cycle
The work continues after choosing a story. The team follows results, compares content behavior and revisits its hypotheses. Applied research, engineering and operational experience support tailored strategies, without treating a trend as a guarantee of reach.
