01
What is gaining attention?
Find your next opportunity
Discover, News and Social across more than 120 countries, with context to guide relevant stories for your audience.
Explore the radarTECHNOLOGY AND AI FOR PUBLISHERS
Your publication, connected.
From story to revenue.
Find audience opportunities, connect your newsroom and track revenue. Proprietary technology and publishing expertise, brought together through Neural.
bringing lines to life.
NeuralAudienceNEURAL / ONE CONNECTED ECOSYSTEM↗
Reader behavior, in context.Real interface · demo data
Companies using one or more MYTH technologies or services.Across the MYTH ecosystem
2B+pageviews / year
10Bad impressions / year
REVISTA
WHAT CHANGES IN YOUR OPERATION
More than data.
A path to action.
Start with your publication’s challenge. Neural connects the signals to your team’s work.
02
What should we publish next?
Move your newsroom forward
Briefs, guidelines, AI-assisted creation and scheduling in one workspace, with your team reviewing the work.
See the newsroom03
What is delivering value?
Understand your performance
Audience and revenue by source to follow performance. MYTH’s AdTech technology complements the operation.
Explore monetizationNEURAL / OPPORTUNITY RADAR
What’s gaining attention.
What matters to your audience.
Turn trends into editorial decisions. Inside Neural, our Radar connects Discover, Social Media and News signals to your publication’s context.
- 01Spot the movement
- 02Understand the context
- 03Find your next story
120+
countries in the RadarDiscover · Social Media · News
Neural / RADARSIGNAL IDENTIFIED↗
Changing weather
Weather · regional coverageWHAT NEURAL CONNECTS
Topics and entitiesNatural languageIAB categories
A broad topic becomes relevant when it meets your readers’ location and interests.
EDITORIAL OPPORTUNITY
How could an incoming cold front affect everyday life in your region?
↗NEURAL / Early access · Coming soon
The intelligence behind
your operation.
See data become analysis, stories move through the newsroom and revenue gain context. Explore Neural in action.
Access is expected to open in the coming weeks.
I want to try NeuralExplore Box & StoriesMYTH / INTELLIGENCE ECOSYSTEM
Intelligence in every connection.
Proprietary technology, AI and editorial expertise, connected by MYTH. Explore the systems working behind every publication.
Technology that connects.Hover over or select a productTap a product to explore
MYTH / ADTECH
More context.
More value in every impression.
Proprietary technology and specialist operations connect content, advertisers and revenue opportunities.
- Contextual targeting for direct sales
- Programmatic demand and inventory management
- Delivery and reader-experience diagnostics
Explore how monetization works+
AD ENGINE / CONTEXTUAL DIRECT SALES
The right context.
For each advertiser.
Direct sales guided by content. Myth Box extracts highlights; our algorithm interprets entities, intent, tone and IAB categories. Ad Engine turns that understanding into criteria that connect publisher inventory with each advertiser’s objectives.
THIS CAMPAIGN’S CRITERION
Include favorable coverage of Tesla
An advertiser wants to appear alongside favorable coverage of a brand or product.
01MYTH BOX / HIGHLIGHTS
PUBLISHER / EDITORIAL
Tesla extends range and simplifies charging
The article highlights vehicle benefits and improvements to the user experience.
TeslaElectric mobility
02ALGORITHM / CONTEXT
- Topic
- Electric mobility
- Intent
- Present benefits
- Tone
- Favorable to Tesla
- IAB taxonomy
- Automotive → electric vehicles
03DIRECT SALES / ELIGIBILITY
Include favorable coverage of Tesla
Eligible for this campaign
Topic and tone meet the criterion. This article is eligible for the example’s direct campaign.
↗ WHY IT MATTERS
A closer fit between message and content, with contextual inventory that can support a direct-sales proposal.
For advertisers
Define where your message belongs, with contextual inclusion and exclusion criteria.
For publishers
Organize direct-sales opportunities by topic, intent and relevance to each campaign.
For operations
Understand why content was selected or excluded and refine the criteria with your team.
MythBidArtificial intelligence for ad monetization
↗In programmatic operations, MythBid monitors the auction with AI and supports pricing and delivery decisions.
Illustrative demonstration. Tesla is an example topic, not a client or a real campaign.
MYTH / AD ENGINE
GAM 360AdXHeader bidding
MYTH
AD ENGINEStrategy + technology
AD ENGINEStrategy + technology
Publisher inventory01 / 02 / 03
DISPLAYSTICKYINTERSTITIAL
Demand → configuration → delivery opportunity
PUBLISHER
EDITORIAL
DISPLAY
STICKY
INTERSTITIAL×
Explore the formats
Within the content, with reserved space and planned placement.
Neural Revenue view in NeuralIllustrative operational view. Availability depends on configuration.
01 / DEMAND
More paths for your inventory.
We organize ad operations to connect demand sources to each website’s context.
- GAM 360, AdX and header bidding
- Demand configuration and competition for inventory.
- Placement strategy
- Every space has a role: content, device, timing and eligibility.
- A consistent technical foundation
- Integration, inventory configuration and ongoing operations.
10B annual ad impressions across the MYTH ecosystemGoogle Certified Publishing Partner
MYTH / PEOPLE & TECHNOLOGY
Our own technology. Publishing expertise. A connected team.
MYTH builds software and works alongside publishers in organic traffic, Google Discover and monetization. Our team is based in Brazil, Colombia, Portugal, Spain and Israel.
BRCOPTESIL
Read our insightsMYTH / YOUR NEXT STEP
Connect the next chapter
of your publication.
Tell us where you want to grow. Explore the MYTH technology and expertise that fit your audience, editorial workflow and revenue goals.
- Explore our technology
- Discuss your priorities
- Define the next steps
MYTH people connected across Latin America, Europe and Israel.
Drag the globe with your mouse to explore.Drag to explore or choose a country.
MYTH team in Brazil
NEURAL / MYTH
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